Glossary

A

Accent Systems
Accent Advanced Systems, SLU. is a manufacturer of beacons, sensors and gateways headquartered in Barcelona, Spain.

API
API, application programming interface, is programming interface to enable the interconnection of software systems on a source-based basis.

B

Beacon
Beacons, are radio transmitters based on Bluetooth Low Energy (BLE).

Bluetooth Low Energy (BLE)
Bluetooth® was developed in 1994. Bluetooth Low Energy – BLE , or Bluetooth Smart or Version 4.0+ – is a low-power wireless technology that enables devices to be wirelessly connected in an environment of approximately 10 – 80 meters.

C

Cassia Networks
Cassia Networks, Inc. builds next generation IoT solutions and is located in San Jose and Beijing.

Chrome
Google Chrome is the most widely used web browser in the world. Chrome runs under Android and iOS.

Customer Engagement
Customer engagement means to create a relationship between customer base and company.

Customer Journey
The customer journey describes all of the customer’s touchpoints with the company within the entire decision-making process.

D

Device Fingerprinting
Device fingerprinting is the process of collecting cookie-free data through the browser. Device identification is considered as 94% unique.

DooH
Digital out of Home Advertising.

E

Eddystone
Eddystone is a lighthouse at the coast of Cornwall. Eddystone™ is an open beacon format from Google that supports Android and iOS devices. Eddystone provides different protocols: Eddystone-UID, Eddystone-EID, Eddystone-URL, and Eddystone-TLM.

Eddystone-URL
Eddystone-URL sends a website that can be opened by any smartphone.

Eddystone-UID
Eddystone-UID is comparable to the iBeacon protocol and also sends a 16-byte Universally Unique Identifier (UUID) in adjustable frequency and strength.

Eddystone-EID
Eddystone-EID means Ephemeral Identifiers (EID). These identifiers change at regular intervals and can only be read by authorized devices.

Eddystone-TLM
Eddystone-TLM is the data on the status of the beacon, the so-called telemetry data. This data is useful, for example, to monitor the status of the Beacon fleet at any time, or to start special services.

Estimote
Estimote, Inc. is a manufacturer of visually appealing beacons based in the USA and Poland.

F

G

Geofencing
Geofencing (geography and fencing) is a technique for locating and tracking within a specific local area. Geofencing is satellite or mobile-based.

H

I

iBeacon
iBeacon™ brand name stands for a proprietary standard for indoor navigation, developed by Apple Inc., based on a low-energy Bluetooth signal (Bluetooth Low Energy / BLE). An iBeacon signal notifies certain apps when an iOS device is approaching or leaving a location.
iBeacon™  is a trademarked brand name used by Apple Inc.

J

K

Kontakt.io
Kontakt.io, Inc. is a globally operating beacon and gateway manufacturer headquartered in Krakow, Poland.

L

Location Based Services (LBS)
Location-based services (LBS) are services that make digital information available to users in terms of location, time and context.

M

N

Nearby
Nearby is a service of Google. Nearby uses Bluetooth, Wi-Fi, and sounds that are not audible for the human ear to trigger proximity actions. The interface important for the service is the so-called Nearby Messages API.

NFC
NFC – Near Field Communication – is a radio standard for wireless data transmission in a range of a few centimeters.

O

P

Physical Web
The Physical Web is an open approach to enable quick and seamless interactions with physical objects and locations. Physical Web Scanning is an integral part of the Chrome browser.

Q

R

RFID
RFID (radio-frequency identification) is a technology for transmitter-receiver systems for the automatic and non-contact identification and localization of objects, the data being exchanged by magnetic or electromagnetic waves.

S

Sensoro
Sensoro Co., Ltd. is a beacon, sensor and gateway manufacturer based in China and USA.

Sound-Beacon
Sound beacons send inaudible high frequency sounds.

T

Triangulation
Triangulation refers to the position determination by means of distance or angle measurement at three reference points.

U

Universally Unique Identifier (UUID)
Universally Unique Identifiers (UUID) is a 16-byte number that is hexadecimal and acts as an identifier in software development.

V

W

XYZ

ZigBee
ZigBee is specification for wireless networks, mstly for M2M or Sensor – Networks.
ZigBee protocol has been created by ZigBee Alliance.